Friday, March 13, 2015

Key Academic Features of ACCURATE PGDM Program

1. Innovative curriculum, based on skills requirements of various organizations across the world is jointly designed and developed by academia from AIMT, IIM and various industry experts.

2. Curriculum delivered by highly qualified faculty with industry exposure (like Banking, FMCG, Real Estate, Consulting, Insurance, Manufacturing, IT, Stock Market etc.)

3. Value adding subjects on Decision Making Models, Business Plan Proposal, Entrepreneurship and Innovation Management, Banking and Operations Management, Corporate Restructuring and Valuation, Global Shipping and Logistics Management, Marketing Paradigm in Emerging Markets, Competency Mapping, Business Analysis and Data Mining in addition to regular courses on core management disciplines.

4. Dual specialization with equivalent weight-age focused & fast paced trimester program and Specialization electives starting from 3rd trimester in order to give an idea of the trade where student is going for their Summer Internship Program (SIP).

5. Weekly Industry-Academia interface with students: Industry Experts provide specific inputs and real-time challenges of corporate for enriching the students’ experience. Every Saturday is designated for corporate interface, where in the experts share their ideas and practical challenges with the budding Managers.

6. Academic tie-ups: Students are benefitted with an exposure to Global management practices and comparative management tools used in different nations, through a strategic Tie-up for an “International Certification Program” with Nanyang Technological University, Singapore and University of Auckland, New Zealand.

7. Learning through sharing and interactive participation in Projects & Management Games etc.

8. Multiple Teaching Methods: Creative / Innovative teaching methodological approach, Role play, Simulations, Case Studies, Live projects for individual student for their holistic developmental needs by faculty mentors.

9. Frequent National and International conferences to let students have a feel of challenges being encountered by the corporate organizations at the global level.

10. Quarterly seminars on various functional areas of management like HR, Finance, Marketing, It and IB.

11. Contemporary research inputs through subscription of national / International on-line/off-line journals.

12. Open Access of international journals for students to enhance their research based learning.

13. Communication lab in addition to dedicated Classes for effective accent neutralization, communication skills and personality development.

14. Daily newspaper (Mint and Business Standard) reading and analysis for effective communication skills, confidence building and regular updation of the current affairs at domestic and world at large.

15. Regular industrial visits to give the students a real time exposure of the processes and procedures at corporate sector.

Pgdm Courses In Greater Noida

16. Student summer internship with top-notch corporate like Bank of Maharashtra, ICICI Securities, IMRB, Samsung, Nestle, LG, Volvo India, Havells, Dabur, Yamaha Motors, Religare etc.

17. Working on off-campus live projects (Big Bazar, S.Chand & Co., Expo-Mart, and International Trade Fair) to gain first hand industrial exposure and feel the pulse of management functions through diverse study groups.

18. Regular indoor / outdoor club activities for all around development of students.

19. Regular workshops like SPSS, Stock Market, and Live Skills.

20. Special module for MS-Advanced Excel to enhance their analytical and business acumen.

21. Teaching with latest audio-visual teaching aid. All the classrooms are fitted with smart boards.

22. Pre-placement preparatory classes to build their confidence before they actually appear in for the placement drive at campus.

23. On-line platform for student faculty interaction beyond classrooms.

24. Certification in digital marketing – To enable students using contemporary platforms like social media, mobile, display and search engine marketing.

25. Certification from NSE – To augment the skill in money and capital market, insurance, mutual funds and banking.

Proposed Certificates in Various Electives

  • Certification in Sales – To inculcate hard core selling techniques through innovative and creative ways.
  • Certification in Retail – Preparing students for burgeoning and most challenging sector, particularly in the area of retail operations and management.
Information Technology
  • Certification in ERP & SAP – To learn and know the applications and integration of various functional areas of business enterprise.
  • Certification in Network security – To enhance the skill and utility of ethical hacking and cyber laws.
  • Certificate in Data Scientist – To improve the analytical skill through various tools like SPSS, R. 
Human Resource
  • Certification in HR- Management by SHRM – To develop competencies about business organization’s complex HR issues, gain insight into responsibilities that are broader than the normal scope of HR job, stay up to date on the latest HR laws and regulations, increase on-the-job confidence and have an HR reference guide at fingertips.
  • Certification in CMA (Certified Management Accountant) by Institute of  Management Accountants (USA) - The CMA facilitates to become a performance manager who validates mastery of financial planning, analysis, control, and decision support – the critical skills required of valuable strategic advisors in any organization. 
Dedicated Department for Personality Development Program
  • Certification in soft skills – A comprehensive program to groom the personality of students so that they can be winners in all important domains of life.
  • Certification in business French – To add another language dimension for improving cross cultural inter personal communicative abilities for mutually fulfilling business transactions and trades in International business
With these key academic features, Accurate Institute of Management & Technology offers best PGDM courses in Delhi NCR.

Wednesday, March 4, 2015

Benefits of PDGM in Marketing

Marketing helps businesses to grow and prosper: Marketing is the backbone of a nation’s economy. It plays a crucial role in stimulating demand for products and services, thereby resulting in growth of an overall GDP. It also provides employment opportunities to millions of people and improves the quality of life for the masses.  The success of any business lies in its marketing strategy. Most aspects of business depend on successful marketing and its implementation. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, a company may offer the best products or services in the market, but none of the potential customers would know about it. Without marketing, sales may crash and companies may have to shut down.

Spreading Awareness: People are more enthusiastic than even before to know about the products and services they want to buy. For a business to succeed, the product or service it provides must be known to potential buyers. Unless the business is known in the community and have effective communication system in place to interact readily with the customers, you have to use marketing strategies to create awareness about the products or services. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by your prospective customers.

Improved Sales: Firms can hope to sell only when the prospective buyers know about it. Once the product, service or company gets on the radar screen of the prospects, it increases the chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about the amazing new product they discovered. Sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.

Known Brands and Company Reputation: The buyers need to trust the brand before they buy. The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of any company is built through active participation in community programs, effective communication externally and externally and quality products or services, which are created or supported by marketing efforts.

Healthy Competition: Consumers gain if the market has many sellers for the same product. Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace.

Expensive: Although marketing is hugely important for a business to succeed, it can also be very expensive. In its first year, a company might spend as much as half of its sales on marketing programs. After the first year, a marketing budget can reach as much as 30 percent--sometimes more--of the annual sales. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

Marketing the most preferred course in PGDM: Marketing has become the most preferred course, due to the career opportunities it offers and the growth opportunities it provides, most of the CEO’s have marketing background, and maximum companies that come for campus placements at the Accurate Institute of Management & Technology campus have vacancies for marketing profile.

Tuesday, March 3, 2015

Most Advanced, Specialised PGDM Course in Finance by Accurate Institute of Management & Technology

As we all know, Finance is the life blood of any business. Finance professionals play a significant role in every organisation. Financial markets worldwide are rapidly evolving, making it imperative for professionals and brokers to stay aligned with these developments. That’s where the Accurate-PGDM Program in Finance seeks to help create the best-equipped financial managers in the country.

With a curriculum especially designed to focus on the domestic and global dynamics of the financial products and markets, Accurate Institute of Management & Technology invites you to explore the skies that the PGDM course in Finance can provide to your career. The program delivers an intellectual framework in order to make you understand how the corporate finance and financial markets are structured, regulated and interconnected in India and around the world.

The focus of the program is to educate and train students the basic role of a Finance Manager in a corporate as well as in the modern financial markets, to develop investment strategies with the help of financial equipments available in Equities, Derivatives, Forex & Commodities markets, in Indian and International context.

In its two-year AICTE-approved PGDM dual specialisation program, the design of course curriculum is meant to fulfil this very purpose to nurture the next generation of Indian and International capital markets’ professionals with the help of providing access to the latest knowledge and tools used in the current market setup. The Institute offers a range of skillsets imbedded in its program catering to the needs of freshly graduated students as well as experienced professionals in the wide field of Financial Management, Capital Markets, Insurance and Risk Management. As for finance professionals, the institute’s focus is to create a holistic view of financial life of a corporate, an individual, the economy and financial markets to develop well equipped managers.

Career opportunities:
PGDM Finance gives rewarding career in following fields:

Manager- Investment Advisory
RM- Financial Institutional Investments
Investment Relationship Manager
Trade Finance- Relationship Manager
Relationship Officer- Retail
Manager- Mutual Fund Investment Advisor
Manager- Wealth Management
Sales Manager
Relationship Manager- Institutional Sales
Product Manager

Research Analyst
Relationship Manager
Manager- Operations
Product Manager

Research Analyst
Business Analyst
Research Associate
Technical Analyst

Relationship Manager
Manager- Financial Planning

Manager- Financial Planning
Relationship Manager
Associate Auditor

Sales Manager
Business Development Manager
Research Analyst

Data Analyst
Market Researcher
Client Development Analyst
Business Analyst
Financial Analyst
Derivatives Analyst
Equity Analyst
Research Associate

Branch Manager
Sales Manager
Manager- Operations
Product Manager
Agency Manager

Manager- Client Acquisition
Manager- Operations
Product Manager

Accurate Institute of Management & Technology offers best in class learning environment to its students to prepare them for future challenges and opportunities in their professional career.